Oh boy, this is exciting. Usually, fast food restaurants use Columbus, Ohio and other middle America locations as test markets for new concepts. I don’t quite understand why, but I’m sure the marketing department says the demographics are favorable, or something like that. Sometimes that changes to California or New York if it’s more upmarket. But Boston never gets new products before they’re available to the general public, which is unfortunate because it would really help this blog (and pique my own personal interest) if we got to try products before they were available to the general public. Well, today the fast food gods have smiled upon your humble author and Wendy’s is using Massachusetts and Tennessee as the test market for their Truffle Bacon Cheeseburger.

I originally went to Wendy’s to try the new Grilled Chicken Sandwich, but as soon as I saw the large placard advertising the Truffle Bacon Cheeseburger, as well as Bacon Truffle Fries, I knew my true dinner destiny. I don’t have an official description of the burger since it is not listed on the Wendy’s site, but this article mentions the limited release as well the as the ingredients which are “a beef patty topped with mixed greens, Applewood smoked bacon, truffle aioli, Parmesan cheese sauce, tomato, and cheese” on “a buttery croissant bun.” A meal cost $7.09 and the burger alone was $4.99, so this isn’t cheap. The Bacon Truffle Fries were $2.29 as a side and were offered as an upgrade to a meal for an extra $0.75, which I thought was a great idea, and almost led to me ordering just the fries and getting that Grilled Chicken Sandwich, but of course I didn’t.

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The food came out pretty quickly and my first impression was that Wendy’s now puts burgers in boxes! Usually they come in that weird foil that always gets greasy (and I like Wendy’s burgers but they’re insanely greasy and come with mayo so I rarely eat them), but the box is a nice touch to keep it neat. The only problem with the box is that this sandwich is so big that I had a hard time picking it up because there wasn’t enough space for my fingers. I don’t have tiny hands, folks!

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After I figured out how to pick up the sandwich, I could examine it. The croissant looked flaky and smelled like butter, but wasn’t greasy or slippery, a huge bonus for someone who needs to use his phone to type notes as he eats. Thanks to Wendy’s for looking out for us fast food bloggers. Anyway, the croissant also had enough heft to it to stand up to the burger and not fall apart as I ate, which was a distinct fear of mine before I ordered.

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My first bite was weird. I don’t usually eat croissants and I definitely have never had a croissant burger, so the croissant taste/texture combined with beef was unfamiliar. My second bite was better as I got used to the beef and croissant combo, and I seemed to get all the ingredients. It tasted like a fancy bacon cheeseburger, and everything seemed to come together well.

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On its own, the Parmesan cheese sauce tasted like a Caesar dressing, which I can’t believe I’ve never had on a burger before. I’m guessing the truffle aioli was also represented in that taste, since I couldn’t see two distinct sauces, so I assume they were the same color. I don’t know what specific leaves actually composed the mixed greens, but I know they seemed like things I would normally put into a sandwich. They looked and tasted fresh and made the burger feel fancier. Usually fast food places don’t pay much attention to the lettuce, putting a crappy piece of Iceberg which doesn’t belong and tastes terrible, if it has a taste, on a sandwich. But the inclusion of these greens was a great choice especially if, as the linked article above mentions, Wendy’s is going for an upscale bistro burgerish vibe. The tomato also didn’t fall apart and added heft to the sandwich. I’ve now written more words on vegetables here than on every post on this site combined.

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Going back to the croissant, as mentioned before, it did not fall apart as I ate. I’m not usually a big fan of croissants, but it worked for me here. It was light enough that I didn’t feel gross eating which is essentially butter bread with a bacon cheeseburger. I’m not sure how people who like croissants would feel, but it worked for me.

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The beef patty itself is a generic Wendy’s burger. The beef is fine and well seasoned. The Applewood smoked bacon is also a standard Wendy’s feature at this point. The put a good amount of bacon on the burger, so almost every bite had some bacon. It had a good smoky taste and was cooked perfectly for me: it wasn’t burnt to a crisp, but also wasn’t floppy. The few bites without bacon definitely suffered from a lack of bacon.

This is a limited item which may never see a wider release, but I hope it does. If the aim here was for an upscale pub style burger at a fast food price, I think they hit a home run. If you swapped out a Wendy’s patty for some high quality beef, I would absolutely pay $10+ for this burger. Every ingredient complemented each other and added to the experience. The burger just felt fresh and good.

There are only two downsides that I saw. First, it was sloppy. Wendy’s burgers just can’t stay composed and by the end it was definitely messy and I was working to keep everything together. Second, this is a bacon cheeseburger on a damn croissant. It may as well come with a defibrillator. Adding on a small box of fries (plus some spicy chicken nuggets…), and I definitely needed to walk most of the way home after finishing my meal. But if you grab some extra napkins and plan a workout session, the Truffle Bacon Cheeseburger is definitely worth your time and stomach space if it appears near you.

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